
I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon’s and our own standards of quality. I believe there are two main reasons this has happened:
Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.
When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.
I believe it is mainly because of our inadequate communi cation that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of
Plan of Action: We are taking the following steps to improve our performance:
Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.
Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.
In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.
In evaluating our selling practices, we found a mistake in our inventor upload file.
Our Plan of Action:Our inventory file has been reviewed. All misclassification condition items have been re-categorized to follow Amazon’s Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes. All of our vendors’ inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.
信中开头先明白承认自己的疏失,表达出诚意。之后将问题清楚分割成两个部份,然后依序以条列重点的方式将改进方法提出,最后在以加强语气强调改进的决心并想要收到回信的迫切。
总结,信件内容的重点如下题
1.表达诚意,先认错再说:“I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon’s and our own standards of quality. “
2.清楚分明的格式:Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.
3.简要的原因:“I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-Z guarantee claims which has resulted in our order defect rate exceeding the performance target of
4.不卑不亢的结尾,提出解决方式:“All of our vendors’ inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.”
依照以上步骤调整过后的回信,亚马逊官方收到后能感受到你的诚意、经营态度与礼仪,而这正是亚马逊最注重的方面。所以回信记得要投其所好,才能获得预期的回复
(来源:K哥聊出海)
以上内容属作者个人观点,不代表LEKSHOP立场!如有侵权,请联系我们。
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