旺季大卖趋势解读，做好节日营销流量冲刺

图片来源：图虫创意

进入下半年，大大小小购物季即将到来，了解最新的购物季趋势，方能解锁流量密码，精准网罗海外剁手党。

为了在海量的营销广告中脱颖而出，我们总结了四个吸引力法则，让消费者”一见倾心”。

如果说一个好的营销创意帮助品牌获得更多的关注和流量，那么无缝的购物体验，是完成从流量到销售转化的关键所在。

不论是网站还是 App，一个流畅的购物体验，能让顾客在迅速完成从决策到购买的过程。

消费者迎接大型购物季，通常会提前开始准备，并且会在购物季之后的一段时间，继续寻找返场优惠。因此对于品牌来说，备战购物季，需要将前后战线拉长。

数据来源

1. Google/Kantar, Shopper Pulse, ID, MY, PH, SG, TH, VN, n=1,326 Gen Z shoppers, aged 19-24, Feb. 2022.

2. Think With Google, Guide to Winning the 2022 Mega Sale Season: Shopper trends to prioritize

3. Think With Google, Guide to Winning the 2022 Mega Sale Season: Shopper trends to prioritize

4. Google Search Trends, Vietnam, Sept. 2021–Dec. 2021 vs. Sept. 2020–Dec. 2020.

5. Think With Google, Guide to Winning the 2022 Mega Sale Season: Shopper trends to prioritize

6. Google Search Trends, Singapore, Vietnam, Sept. 2021–Dec. 2021 vs. Sept. 2020–Dec. 2020.

7.Google Search Trends, Singapore, Sept. 2021–Dec. 2021 vs. Sept. 2020–Dec. 2020.

8. Google Search Trends, Vietnam, Thailand, Sept. 2021–Dec. 2021 vs. Sept. 2020–Dec. 2020.

9. Google Search Trends, Year End Double Digit Sales, Indonesia, Malaysia, Philippines, Singapore, 2021.

10.Google/Ipsos, Brand.com and Marketplace in the evolving online path to purchase, Indonesia, Singapore, n=1200 marketplace or brand.com shoppers of consumer tech, home appliance, beauty and apparel per market, aged 18-50, Oct.–Nov. 2020.

11.Google/Talk Shoppe, Shopping at the Speed of Culture study, APAC, A18-64 GenPop video users, Survey in field Dec. 21, 2021 to Feb. 17, 2022. This includes Japan(n=2,000), India(n=2,000), Indonesia(n=2,000), South Korea(n=2,000), Australia(n=2,000), Vietnam(n=2,000), Thailand(n=2,000), Philippines(n=2,000), New Zealand(n=2,000), 2022.

12. Google/Kantar, Shopper Pulse, ID, MY, PH, SG, TH, VN, n=3,296 product shoppers who purchased during a double digit sales event, aged 19+, Dec. 2021–Feb. 2022.

13. Google/Talk Shoppe, Shopping at the Speed of Culture study, 2022, APAC, A18-64 GenPop video users, Survey in field December 21, 2021 to February 17, 2022. This includes Japan(n=2,000), India(n=2,000), Indonesia(n=2,000), South Korea(n=2,000), Australia(n=2,000), Vietnam(n=2,000), Thailand(n=2,000), Philippines(n=2,000), New Zealand(n=2,000).

14. Google Trends, Philippines, Singapore, Thailand, Vietnam, Sept. 2021–Dec. 2021 vs. Sept. 2020–Dec. 2020.

15. Google Search Trends, Year End Double Digit Sales, Indonesia, Malaysia, Philippines, Singapore, 2021.

（来源：谷歌全球营销）

以上内容属作者个人观点，不代表LEKSHOP立场！如有侵权，请联系我们。

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