特征要点

您最多可为功能强大的工具创建五个特征要点，以帮助提高转化率。包含买家在购买后会收到的商品的准确描述。以下是关于编写出色特征要点的一些提示：

• 每个要点应简洁但具有描述性；此处不应使用段落
• 如果商品是套装商品，请列出套装中包含的商品和每个商品的尺寸（如适用）
• 对于每个特征，请包含一项优势
• 包含保修信息或随附配件作为最后一个要点
• 使用分号分隔单个要点中的短语
• 要点中始终使用阿拉伯数字，切勿使用拼写数字
• 以句子形式编写要点（无标点符号）；最多 256 个字符（因商品分类而异）

重要： 某些子分类对特征要点有额外要求。有关更多信息，请查看子分类规范。

示例

• 功能强大的 18 伏充电电池 [特征] 电力更足，运行时间更长 [优势]
• 加长版 22 英寸刀片 [特征] 流畅平整切割 [优势]
• 50 分钟运行时间 [特征] 每次充电可装饰多达 1200 平方英尺 [优势]
• 低震动双动刀片 [特征] 提高舒适度并缓解疲劳 [优势]
• 随附便携包 [配件]；2 年制造商保修

如果没有随附配件或保修，可以使用最后一个要点来展示更多特征：

• 车库顶棚储藏装置
• 45 x 45 英寸储藏装置可承重 250 磅
• 货架高度可在 16 英寸到 34 英寸之间轻松调整
• 线条设计不会遮盖储藏的商品
• 储藏大型和不规则形状的商品

 亚马逊官网原文详情：

Feature Bullets

You can create up to five Feature Bullets for a powerful tool to help increase your conversion rate. Include a precise description of what the customer will get if he or she purchases the item. Here are some tips for writing good feature bullets:

• Make each bullet point brief yet descriptive; This is not the place for paragraphs
• If the item is a set, list what’s included in the set and the size (if appropriate) of each item
• For every feature, include a benefit
• Include warranty information or included accessories as the last bullet point
• Use semi-colons to separate phrases within a single bullet point
• Always use numerals, never spell out numbers, in bullet points
• Write bullets in sentence case (no punctuation); 256 characters maximum (can vary by product category)

Important: Some subcategories have additional requirements for Feature Bullets. Review the Subcategory Specifications for more information.

Examples

• Powerful 18-volt rechargeable battery [FEATURE] delivers more power and longer run-time [BENEFIT]
• Extended 22-inch blade [FEATURE] provides a smooth and level cut [BENEFIT]
• 50-minute run-time [FEATURE] trims up to 1200 square feet per charge [BENEFIT]
• Low vibration, dual-action blades [FEATURE] improve comfort and reduce fatigue [BENEFIT]
• Includes carrying case [ACCESSORY]; 2-year manufacturer warranty

If there are no included accessories or warranty, just use the last bullet to surface more features:

• Garage ceiling storage attachment
• 45- by 45-inch storage unit holds 250 pounds
• Shelf easily adjusts in height from 16 to 34 inches
• Wire design doesn’t conceal stored items
• Stores large and odd-shaped items

 文章来源：亚马逊官方网站