谷歌采取行动与Shopify、亚马逊和沃尔玛展开竞争

Amazon (AMZN) – Get Amazon.com, Inc. Report sells stuff, pretty much everything, but that’s not really its core business.

When Jeff Bezos launched the company, he made a decision that he would put investment over profits. That wasn’t always a popular move with investors who sometimes failed to see the long-term benefits of putting billions into infrastructure.

 

Basically, Bezos knew that consumer demands would be ever-changing. In the early days, simply being able to deliver in 3-5 days was considered fast. Then, Amazon Prime added the bold promise of two-day delivery which later became one-day delivery. Now, same-day delivery has become expected for many items.

That’s a gauntlet that Amazon threw down that Walmart (WMT) – Get Walmart Inc. Report has accepted. The brick-and-mortar chain has invested billions — including spending $3.3 billion to buy Jet.com — in trying to keep up with its rival. Shopify (SHOP) – Get Shopify, Inc. Class A Report has attempted to solve the same problems for companies that can’t afford to solve logistics and delivery on their own.

Now, Alphabet’s (GOOG) – Get Alphabet Inc. Class C Report Google wants to compete in this space.

Google Wants to Help Amazon’s Compe***s 

Google may not have the delivery infrastructure Amazon, Shopify, and Walmart has, but it sees the problem those companies are trying to solve.

“Consumers rely on deliveries more than ever before and they expect these deliveries to be fast, reliable and low cost. In fact, ecommerce shipments are on track to double by 2026 and 90% of U.S. consumers expect free two-to-three-day shipping. This means last mile fleet operators have to work harder to create better consumer experiences and improve their operations,” wrote Google Maps Platform Group Project Manager Shalin Mantri on the company’s website.

That’s why Google has launched what it’s calling Last Mile Fleet Solution. It’s not delivering for customers, it’s helping companies that already have a fleet of trucks do a better job.

Starting today, Last Mile Fleet Solution is available to help fleet operators create exceptional delivery experiences, from ecommerce order to doorstep delivery. The solution allows your business to optimize across every stage of the last mile delivery journey: capturing valid addresses, planning delivery routes, efficiently navigating drivers, tracking shipment progress, and analyzing fleet performance. Last Mile Fleet Solution provides reliable infrastructure that scales with you as your business grows–all with predictable pricing per delivery. It builds on one of our existing mobility solutions, On-demand Rides & Deliveries, which is used by leading ride-hailing and on-demand delivery operators around the world

亚马逊( AMZN ) –获取 Amazon.com, Inc. 报告销售东西，几乎所有东西，但这并不是它的核心业务。

当杰夫贝索斯创办公司时，他决定将投资置于利润之上。对于有时未能看到将数十亿美元投入基础设施的长期利益的投资者来说，这并不总是一个受欢迎的举措。

 

基本上，贝索斯知道消费者的需求会不断变化。在早期，仅仅能够在 3-5 天内交付被认为是快速的。然后，亚马逊 Prime 加入了两天送达的大胆承诺，后来变成了一天送达。现在，许多商品都希望当日送达。

这是亚马逊对沃尔玛( WMT ) – Get Walmart Inc. 报告接受的挑战。这家实体连锁店已投资数十亿美元——包括斥资 33 亿美元收购 Jet.com——以试图跟上其竞争对手的步伐。Shopify ( SHOP ) –获取 Shopify, Inc. A 类报告试图为无法自行解决物流和交付问题的公司解决同样的问题。

现在，Alphabet’s ( GOOG ) – Get Alphabet Inc. C 类报告Google 希望在这个领域展开竞争。

谷歌希望帮助亚马逊的竞争对手 

谷歌可能没有亚马逊、Shopify 和沃尔玛拥有的交付基础设施，但它看到了这些公司试图解决的问题。

“消费者比以往任何时候都更依赖送货，他们希望这些送货速度快、可靠且成本低。事实上，到 2026 年，电子商务出货量有望翻一番，90% 的美国消费者预计两到三天的免费送货这意味着最后一英里的车队运营商必须更加努力地创造更好的消费者体验并改善他们的运营，”谷歌地图平台集团项目经理 Shalin Mantri 在公司网站上写道。

这就是为什么谷歌推出了它所谓的“最后一英里车队解决方案”。它不是为客户提供服务，而是帮助已经拥有卡车车队的公司做得更好。

从今天开始，Last Mile Fleet 解决方案可帮助车队运营商创造卓越的交付体验，从电子商务订单到上门交付。该解决方案可让您的企业在最后一英里交付旅程的每个阶段进行优化：捕获有效地址、规划交付路线、高效导航司机、跟踪货运进度和分析车队绩效。Last Mile Fleet 解决方案提供可靠的基础架构，可随着您的业务增长与您一起扩展——所有这些都具有可预测的每次交付定价。它建立在我们现有的出行解决方案之一，即按需乘车和送货服务的基础上，全球领先的叫车服务和按需送货运营商都在使用该解决方案