Shopify has entered the “link in bio” market with the launch of a new tool called “Linkpop.” The new offering is aimed at creators and allows them to sell products directly from their Linkpop page. Creators and merchants can include important links on the page and also launch storefronts to sell directly on the platforms where they’re engaging with followers. Consumers can then browse a Shopify merchant’s selection of products and make purchases directly on Linkpop without having to leave the app they were using.
Merchants can set up an account, link it to their Shopify store and start adding shoppable links to the page. They can also add links to websites, articles, videos, playlists and more. Shoppable links automatically sync with a merchant’s product catalog to feature all of the details that a customer will need before making a purchase. Once a merchant sets up an account, they can share up 200 links on their Linkpop.
Linkpop also includes built-in analytics tools that merchants can use to better understand how customers are engaging with their page. They’ll be able to view metrics such as link clicks and unique visitors. Merchants can also customize different parts of their Linkpop page, including the background color, logo, font and more. You can also upload photos to accompany specific links.
“Merchants and creators today are using multiple channels to engage with customers, and that number of touchpoints will only continue to grow,” Amir Kabbara, the director of product at Shopify, said in a statement. “With Linkpop, we’ve created a surface that unifies all links merchants post across social channels. What’s even better, we’ve made it a shoppable destination so it’s easy to purchase products directly on Linkpop, which is a win-win for merchants and buyers alike.”
The tool can be used by anyone whether or not they are a Shopify merchant. But, the shoppable links are only available to Shopify merchants. Shopify notes that creators who are just getting started and haven’t launched a business yet can use Linkpop to grow their audience and brand. Once they’re ready to launch their store on Shopify, they can then share products directly on their Linkpop page. Shopify hopes that Linkpop users will eventually want to create a Shopify storefront in order to enable purchases on their Linkpop.
Link in bio pages have become increasingly popular over the past few years. People use them in different ways, as some use them to link to their social media profiles, Spotify pages and YouTube channels, while others use them to link to their online stores.
Linktree, one of the more popular “link in bio” services, recently announced a $110 million all-equity round led by Index Ventures and Coatue Management. The raise valued Linktree at a whopping $1.3 billion. Late last year, the company launched a Shopify integration to give users a way to promote their businesses and products directly on its platform. The Shopify collaboration came a few months after Linktree partnered with PayPal to expand its recently launched “Commerce Links” tools for direct payment on Linktree.
Shopify has now launched a new tool to compete with Linktree directly. It’s also competing with the broader “link in bio” market, which includes Shorby, Linkin.bio, Beacons and more.
随着名为“Linkpop”的新工具的推出，Shopify 进入了“生物链接”市场。” 新产品面向创作者，允许他们直接从他们的 Linkpop 页面销售产品。创作者和商家可以在页面上添加重要链接，还可以在他们与追随者互动的平台上开设店面直接销售。然后，消费者可以浏览 Shopify 商家的产品选择并直接在 Linkpop 上进行购买，而无需离开他们正在使用的应用程序。
商家可以设置一个帐户，将其链接到他们的 Shopify 商店，然后开始向页面添加可购买的链接。他们还可以添加指向网站、文章、视频、播放列表等的链接。可购物链接自动与商家的产品目录同步，以提供客户在购买前需要的所有详细信息。一旦商家设置了一个帐户，他们就可以在他们的 Linkpop 上分享多达 200 个链接。
Linkpop 还包括内置分析工具，商家可以使用这些工具更好地了解客户如何与其页面互动。他们将能够查看链接点击次数和唯一身份访问者等指标。商家还可以自定义其 Linkpop 页面的不同部分，包括背景颜色、徽标、字体等。您还可以上传照片以附上特定链接。
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Shopify 产品总监 Amir Kabbara 在一份声明中表示：“如今，商家和创作者正在使用多种渠道与客户互动，而且接触点的数量只会继续增长。” “通过 Linkpop，我们创建了一个界面，可以统一商家在社交渠道上发布的所有链接。更棒的是，我们把它变成了一个可购物的目的地，因此可以很容易地直接在 Linkpop 上购买产品，这对商家和买家来说都是双赢的。”
任何人都可以使用该工具，无论他们是否是 Shopify 商家。但是，可购物链接仅适用于 Shopify 商家。Shopify 指出，刚刚起步且尚未开展业务的创作者可以使用 Linkpop 来扩大他们的受众和品牌。一旦他们准备好在 Shopify 上推出他们的商店，他们就可以直接在他们的 Linkpop 页面上分享产品。Shopify 希望 Linkpop 用户最终希望创建一个 Shopify 店面，以便在他们的 Linkpop 上进行购买。
在过去的几年里，生物页面中的链接变得越来越流行。人们以不同的方式使用它们，有些人使用它们链接到他们的社交媒体资料、Spotify 页面和 YouTube 频道，而另一些人则使用它们链接到他们的在线商店。
Linktree 是最受欢迎的“生物链接”服务之一，最近宣布了由 Index Ventures 和 Coatue Management 牵头的 1.1 亿美元的全股权融资。此次融资对 Linktree 的估值高达 13 亿美元。去年年底，该公司推出了Shopify 集成，为用户提供一种直接在其平台上推广其业务和产品的方式。Shopify 的合作是在 Linktree与 PayPal 合作扩展其最近推出的用于在 Linktree 上直接付款的“Commerce Links”工具几个月后进行的。
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