
对于绝大多数外贸业务员来说,领英(LinkedIn)都是一个非常重要且有效的客户开发渠道。但领英(LinkedIn)开发客户是一个长期积累的过程,无论是谁,要想在领英(LinkedIn)进行有效的客户开发,获得询盘和订单,必不可少的一项工作就是需要长期不断添加领英(LinkedIn)好友,积累增加潜在客户数量。
但在添加领英(LinkedIn)好友的过程中,我们又必须面临着申请通过率低的难题,如何才能提高领英(LinkedIn)添加好友的通过率?
那我们今天要探讨的问题就是:如何添加领英(LinkedIn)好友,积累增加潜在客户数量。
01
设计完善好个人领英档案资料
需要一个完善的领英(LinkedIn)帐号职业档案以及职业性强且又富有亲和力的照片作为你的领英(LinkedIn)头像。
02
有效的自定义邀请消息
还有非常重要的一项,在发送领英(LinkedIn)添加好友邀请时,我们需要一段能说服客户愿意通过自定义的邀请消息,这可以有效的增加你添加对方为好友的通过率
03
7个邀请消息模板
今天就给大家分享7个已经在实战中充分证明过的领英(LinkedIn)添加好友的的邀请消息模板。
实战模板一:
Hi{name},
I came across your profile on LinkedIn and noticed that you have worked in home textile industry for many years and had quite a unique career.
Please give me the opportunity to connect with you and learn more from you.
实战模板二:
Hi Jeff,
Came across your profile here on LinkedIn and would love to connect.
I am a Bluetooth headset product expert,and l’ve spent 5 years in this field.
Pls accept this invitation,maybe one day we can work together and make your business more profitable.
Thanks in advance.
Charles
实战模板三:
Hi dear,
This is Sunny,CEO of公司名字,I’d like to be your fan on Linkedin,I have over 20 years’experience in XXXX Industry,any questions,I’m happy to help.
Hope I can be your friend here.
Either way,keep up your awesome work on LinkedIn.
Cheers,
Sunny
实战模板四:
Dear··,
This is···,I am very glad to know you on LinkedIn.
And I hope to be connected with you and talk more about··(一定要是对方能感兴趣的points)in further days together.
Best regards,
···
实战模板五:
Hi Jane,
LinkedIn showed me your profile multiple times now,so I checked what you do.
I really like your work and as we are both in the creative industry–I thought I’ll reach out.
It’s always great to be connected with like-minded individuals,isn’t it?
Audrey
实战模板六:
Hi··,
Good afternoon/morning/day.
This is··from China.I am also in··industry,
and I have some questions need your help.
Could you pls kindly accept my invitation?
Thanks in advance.
···
Best regards
实战模板七:
Hi Mark,
I saw your profile(”People Also Viewed”)while viewing one of our mutual connections.
Was hoping we could connect here on LinkedIn,too.I’ll work hard to post valuable posts&articles.
And,I look forward to yours.
Thanks for considering the connection request.
Take care,Joey
大家可以参照以上7个模板,然后结合自身情况和需求进行优化调整。
04
避免编写邀请消息会犯的错误
在编写领英(LinkedIn)添加好友的邀请消息时,我们一定要明确自己的目的是希望对方能通过你的邀请,成为你的领英(LinkedIn)好友,所以在语言表达上要遵循真诚、简洁、友好的原则。
但很多人在这一步会犯思维上的错误,总会用写开发信的思维来写领英(LinkedIn)添加好友的邀请消息,指望在这一步能把自己介绍的很详细,展现出自己公司产品的优势等等,这是一种很严重的错误。
05
领英(LinkedIn)的作用
领英(LinkedIn)作为全球最大的职场社交平台,它的价值非常值得我们花费时间去探索。因为它不仅仅是获得更多的潜在客户,不仅仅是用来主动开发客户,不仅仅是帮助维系客户关系……
更重要的是领英(LinkedIn)能让你依托在这个全球最大的职场社交平台上,建立一个专业优秀的个人形象展示,传播一个富有魅力的个人品牌价值。所以无论是直接开发客户,还是间接促进客户信任,领英(LinkedIn)都有着非常重要的作用。
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